UX Copywriting Style Guide IA Content Strategy
Establishing a startup's credibility with a fresh voice and seamless onboarding
At Zynk, I led two content design teams to create scalable systems for a clear, consistent, and impactful product experience.
Process Highlights
- Audited onboarding for clarity, tone, and structure issues
- Defined brand voice via collaborative brainstorming session
- Rewrote copy to improve trust and reduce friction
- Combined & simplified end-of-flow screens
- Added troubleshooting steps for phone verification drop-offs
- Team Lead: Style Guide & Accounts Flows
- Content Designer
- Figma
- Slack
- MIRO
- Google Docs
Read the full style guide
Explore the prototypes
View the final presentation
9 weeks
Results
34
rewritten screens delivered3
high-friction flows redesigned2
async content design teams led30%
rise in team response rates
Overview
Zynk is building a powerful file-transferring tool. But to succeed, they needed users to trust them with sensitive data from day one. I led two teams to establish that trust by defining Zynk's voice, simplifying critical flows, and creating scalable systems for growth.
Process
Keeping my teams on track across time zones to meet our deadlines
I started with Google Docs to coordinate our async teams, but due dates slipped through the cracks and urgency was hard to build. So I switched to Slack (where we were already talking) and responses picked up fast. Daily agendas covering yesterday, today, and tomorrow kept everyone aligned across time zones.
Finding the friction that shaped the redesign
Before rewriting, we needed to know what wasn’t working. Our audit flagged friction in clarity, tone, and structure—major barriers to earning user trust. Those insights shaped every decision that followed, including the redesign of three onboarding flows.
Solution
Creating an intentional, consistent user experience with a new brand voice
Our new copy needed to connect with users and earn their trust. I led a brainstorming session to define the brand’s voice in three words: reliable, innovative, and supportive. We also created tone dimensions, inspired by Uber, to help strike the right emotional balance on every screen.
Writing with personality and clarity to make a great first impression
I rewrote the welcome screen with a tagline and playful, focused copy that better reflects Zynk’s voice. The new content feels more inviting and gets users moving in the right direction.
Spelling out details to build user confidence and trust
I designed a dedicated login screen with clear, precise language. The detailed disclaimer sets expectations upfront and eases uncertainty.
Preventing drop-offs by adding troubleshooting options
Verifying a phone number is a common drop-off point, so I added clear troubleshooting options to smooth things out. A few precise edits clarified the screen’s purpose and will help users move through this step faster.
Guiding and reassuring users at the end of sign-up
I combined two screens from the original flow and rewrote their contents to provide a satisfying, structured conclusion to the sign-up process.
Results
Zynk is set up for success
We gave Zynk clear, inviting onboarding screens and a distinct brand voice that builds credibility from the very first interaction. The style guide and tone framework now serve as the foundation for Zynk's content across all product touchpoints, keeping the voice consistent as the team scales from startup to launch and beyond. The streamlined flows cut friction and make it easy for users to get started. With these structures in place, Zynk is positioned for higher engagement, greater task success, and fewer drop-offs at launch.
Takeaways
This project sharpened my skills as both a leader and content designer. I created simple solutions for complex problems, successfully guided two async teams, and shaped systems that will support real user needs. It’s the kind of work I want to keep doing: collaborative, strategic, and built to make a difference.
Recommended next steps for the Zynk team:
Track onboarding completion rates and style guide adoption to measure impact.