Alexandra Barrus | Content Design & UX
Alexandra Barrus Portfolio
I design content that guides, persuades, and delivers.
With a lifelong writing practice and a multi-disciplinary design degree, I bring a thoughtful, results-driven approach to content.
UX Copywriting Style Guide IA Content Strategy
Establishing a startup’s credibility with a fresh voice and seamless onboarding
Establishing a startup’s credibility with a fresh voice and seamless onboarding
At Zynk, I led two content design teams to create scalable systems for a clear, consistent, and impactful product experience.
3High friction flows redesigned
20%Projected boost in perceived trust
20-30%Projected reduction in drop-offs
User Research UX Copywriting Style Guide IA Usability Testing
Content Strategy
Transforming skepticism into confidence through research-driven content strategy
As a student at the UX Writing Academy, I designed and tested a trust-building content strategy for an AI tool that helps people develop emotional intelligence.
StatInfo about the stat please and thank you
StatInfo about the state please and thank you
StatInfo about the stat please and thank you
Content Strategy Presentation Design UX Design Usability Testing
Redesigning digital habits through persuasive storytelling and intentional design
As a student at the University of Utah, I created a persuasive presentation and designed a digital platform concept to challenge the attention economy and promote intentional online behavior.
Top 2Studio project awarded
10+Written comments praising the project
2User testing rounds completed
About
Words are my favorite design tool
My path started with a design thesis on mindful social media use. Turns out, helping people feel empowered online is my calling. When I discovered content design, it just clicked.
How I work
Clear beats clever. Every word earns its place. Design for everyone. I love big-picture work like building brand voices and style guides that scale story and personality across platforms. I'm drawn to products that make life better, not busier (think mindful tech, education, and creativity). Right now, I’m excited to join a mission-driven team where I can grow, contribute, and find the magic words.
Off the clock?
I'm learning new art mediums, propagating plants, and reviewing films on Letterboxd. My apartment is equal parts jungle and art supply store. Pushing my creativity keeps me curious—there's always a new way to tell a story.
Bottom line
I design content that helps people feel more capable, curious, or calm. Let's make the internet a little friendlier together.
Say hello
Kind words from my managers:
“Despite working 10 less hours per week than her colleagues, she was consistently a top 10% performer.”
David Crump
Director of Operations
“What sets Alexandra apart is her proactive approach to problem-solving and her unwavering dedication to excellence.”
Dominique LeottaOffice Manager
“I recommend her as a great addition to any design team.”
Hana GausfainContent Designer
Alexandra Barrus
Salt Lake City, UT
xandraclair@icloud.com
Open to full time work
(801) 819-9847
4+ years of experience
linkedin.com/in/alexandrabarrus
In-person or remote
Open to full time work
4+ years of experience
In-person or remote